First past the post seems more benign than it is because of its name

First past the post is an empty phrase which communicates nothing. We can assume that the winner of an election will be the person who comes first... the issue with fptp and the difference between that method and others is that the winner (the first) takes all. It could be called first takes all. First past the post sounds innocent of any bias or iniquity because there is no objection to the first person winning as no one would want the second or third to win. The problem is that the winner takes everything. This name removes any criticism and negative connotations from its description making it (falsely) seem benign.