People worried about social welfare will not be reassured by a party that seeks to reassure them, they will be reassured if they are being told the Government is going to do everything for them. Being told not to worry makes no difference. Without being told that the State will look after them, people will assume otherwise.
There is no point trying to reassure people if you are a centre right party, it is best to challenge the assumption that the State should function in this way.
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